Business Intelligence Designer Income U.s.a. – UX (user experience) design is the process of designing products and experiences that are effective, efficient, and even pleasant for users.
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UX design, or user experience design, is the process of creating products and experiences that help users do what they do as efficiently and effectively as possible.
But what about user experience? In short, user experience is how participants feel about your product. This concept applies to physical objects and everyday experiences, such as using a coffee maker or buying a car at a dealership; but this also applies to the digital side of life – think about the last time you used a banking app to transfer money, buy something online or play a game on your phone.
The designs of each of these apps or websites are combined with needs and goals to create a user experience. Sometimes it’s a really cool experience; sometimes, not so much.
UX design is about understanding and empathizing with the real needs and goals of your users, diving into that user experience, finding problems (often called “pain points”) and finding solutions that lead to a better user experience.
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Good UX design often flies under your radar – unless it’s a really great experience, you won’t notice if the UX is good. Things work as they should. But bad UX? You will see it every time, and you may not be interested in repeating your experience with that product.
While the demand for UX designers is on the rise, UX design is not just a brand new concept designed to meet the demands of the growing tech industry. Everyday objects have a rich history rooted in design.
The most basic principles of UX can be derived from the ancient Chinese philosophy of Feng Shui, which dates back to 4000 years ago and focuses on arranging your surroundings in the most comfortable, harmonious or user-friendly way possible. There is also evidence that as early as the 5th century BC, ancient Greek civilizations based their tools and workplaces on ergonomic principles.
In the late 19th century, great thinkers and industrialists such as Frederick Winslow Taylor and Henry Ford began to integrate basic experiential design principles into manufacturing processes. In an effort to make human labor more efficient, Taylor conducted extensive research on the interaction between workers and their tools, just as UX designers today analyze how users interact with products and services.
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Another important figure in UX history is industrial engineer Henry Dreyfuss, who wrote one of the earliest books in the UX design canon: Design for People (1955).
Don Norman then joined Apple’s team as its first user experience architect, making him the first person to have UX in his job title. He coined the term “user experience design”, wrote another important UX design book, The Design of Everyday Things (1988), and founded the Nielsen Norman Group.
For centuries, people have been trying to optimize their surroundings for maximum user comfort. Over time, the focus on design has evolved and adapted to the digital age, bringing back the demand for UX designers in the tech world.
The design thinking process (more on that at this point) is where the UX designer understands and addresses the user’s needs and goals.
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This process begins with empathy. UX designers connect with users and try to understand what is bothering them and what they need from this product or experience. It’s called user research, and it’s a key part of the empathy phase of the process.
The next step is to identify exactly what problems, needs, and goals the user has that the product can potentially solve or help users achieve. When UX designers actively find possible solutions to the problems they have identified, this naturally leads to the ideation phase. This idea can take many forms, but it’s no different than brainstorming for lessons, projects, and lesson plans.
During the prototyping phase, UX designers take solutions and can share ideas with stakeholders and test the solutions to make sure they actually work. The final step in this process is to ensure that the resulting solution improves the user experience.
This process spans the entire life of the product (from conception to delivery and beyond). It also involves coordinating and communicating with a variety of people, from users and other designers to developers and stakeholders (which can include anyone from all levels of the organization).
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Because of the breadth of work UX designers do, it’s easy to see that the core skills are incredibly broad. It includes everything from conducting user research and developing empathy for users (in themselves and among key stakeholders and product development participants), to design thinking workshops and developing prototypes and wireframes, presenting, testing and iterating.
A great UX designer can connect and communicate with a variety of audiences (both internal and external to the organization and the design process). They are empathetic and curious, always ready to learn more. Critical thinkers who can adopt strategic approaches and embrace the creativity required to achieve truly innovative and effective solutions.
UX designers are also well versed in a variety of tools and processes related to user research, usability testing, communication and project management, visual design, wiring and prototyping. Most UX writers specialize in UX research, UI design, and/or UX writing. Impressive!
Whether you’re a graphic designer, a teacher, a barista, or an astronaut – if you want to get into UX design, the first step is to get a place.
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First, do your research and find out what UX designers earn where you live (or want to live). Our UX Designer’s Monthly Guide is a great place to start.
Finally, understand the full range of UX design skills – know which skills you have and which ones you need to focus on.
The hardest part of learning skills is the soft skills category. It includes skills such as empathy, organization, communication and critical thinking. Developing these skills takes time and effort. You can’t take a lesson in empathy and check it off your list!
The good news is that the most common soft skills are skills you’ve already developed through your previous work experience. A good teacher can make a great UX designer, for example, because they’ve already developed the skills to communicate, think critically, and be organized. They also have sympathetic muscles that are usually very effective at being flexible! But the same can be said for many other professions.
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The most common area in which career changers see a need for training is in technical skills. For UXers, this includes the tools and processes involved in user research and testing, as well as the tools and processes used to provide general results such as prototyping, wireframes, and user personas, personas, customer journey maps, and more.
In addition to those core skills (a combination of soft and technical skills), there are also non-design skills that will take an average UX designer and make them great.
Once you’ve identified your transferable skills, it’s time to close the gap and start learning! Here are a few ways to get started:
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